What is advertising definition – Advertisements have existed in the public space for many years. Some we can see while walking around the city, while others are waiting for us in interactive media, such as television, radio or the Internet. Depending on the medium on which the advertisement will be placed, we will also have a slightly different definition of what an advertisement actually is. However, all these elements have in common the influence on the consumer to buy our product or services.
Advertising in public space – is there a clear definition?
There are many definitions of what advertising is today in many sources. Because advertising for the 21st century is not quite the same as it was in the last century. The market has changed, consumers have changed and the rules of the game have also undergone many changes. However, the fundamentals of advertising remain the same. First of all, advertising is influence. Influence of producers on consumers Influence of sellers on individual units. In the case of competition on the market, everyone wants their products or services to be noticed. Of course, this is related to the profit that can be generated if someone decides to buy the goods. Therefore, advertising should have the right influence on the consumer so that he chooses us. The second factor that has been very visible on the advertising market for several years is not only meeting the needs of consumers and providing them with
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Creating consumer needs and confirming the feeling of lack or scarcity
Today, advertising goes a step further and generates the need to buy in people. Increased consumerism and creating the impression that the customer needs a specific product is very important. This is the case with cosmetics, gadgets, new furniture, clothes and many other products. This involves persuasively convincing the client that if he buys our product, he will be among the lucky ones, people at the right level or it will simply prove our good taste and modern approach. It is a kind of a game of appearances that makes many consumers actually believe that they need another black sweater, even though they already have four others in their wardrobe.
TV commercials – how are they produced?
Advertising will also differ in terms of definition, taking into account different media. Television advertising, played in blocks between parts of the film, works a little differently than online advertising. TV commercials are short videos and spots that are supposed to present a specific product to consumers quickly, clearly and clearly. Usually, before they are created, appropriate public opinion polls are conducted. On the basis of this, a specific group of recipients is determined, i.e. the target to which we direct our advertising. Then, the actors’ age, gender diversity, occupations are taken into account for the purpose of playing the appropriate scene in the spot. Thanks to this, the product that is advertised on television can find fertile ground, i.e. people,The production of advertisements looks completely different on the web as well.
What is the difference between online advertising and TV advertising?
Visual advert it is supposed to catch the eyes of the recipients, encourage with music, animation and other elements that appear on the screens of phones or computers. In the case of popular mobile applications and advertisements that appear on them, manufacturers have created well-functioning algorithms that approach each user very universally. Thanks to this, you can quickly verify and check what elements the user pays attention to, what points he looks at longer, and others he easily skips. Thanks to this, ad producers can create different types of content that are later delivered to specific users. This significantly increases the likelihood that the user will take advantage of the advertised offer or at least become interested in it. Therefore, it is an element that has an online advertising mechanism.
Advertising beyond the sphere of the media, i.e. attracting the customer’s attention in the real world
Apart from the sphere of media carriers in the form of television, radio or the Internet, we still deal with advertisements in public space. This is the case, for example, when we are walking along the sidewalk, and around us we can see advertising panels highlighting the various names of companies and plants that we pass. These types of advertisements are used especially in stationary places. As a result, a potential customer does not have to look far and sees the name of a store or a specific establishment that provides services from a distance. There are many different types of advertisements in the public space. However, we will not find a clear definition of what advertising actually is. It will always be the influence of one party on the other and an attempt to convince you to take advantage of the opportunity to buy products from a particular seller.
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